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Essay / Research Paper Abstract
This 27 page paper examines three cinema websites which markets the cinema and encourage ticket sales. The three websites assessed in terms of their target population and the way they are presented with reference to Neilson's 10 usability heuristics. The cinemas chosen for the assessment the Odeon, Vue and a small independent called Palace Cinema. The websites assessed the UK websites for the cinema. The bibliography cites eight sources.
Page Count:
27 pages (~225 words per page)
File: TS14_TEodeon.rtf
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Unformatted sample text from the term paper:
4.1 Evaluating the Site Using Neilsons Heuristics 22 4.2 Potential Improvements 26 5. Comparison 27 References 29 1. Introduction The Internet has become a way of life. It is used
to for communication, information gathering and a range of more practical applications. With the advent of the Internet it was only a matter of time before e-commerce into the mainstream.
Purchasing goods and services over the Internet offers a number of advantages including ease and convenience. The issue of convenience has been a major advantage. This has been a selling
point for cinemas which have chosen to use the Internet to facilitate the booking of tickets is this convenience. Before the ability to book tickets over the phone or via
the Internet the only way to purchase a ticket was to queue at the box office. This could result in very long queues and potential disappointment for those towards the
end of the queue. Being able to offer a system that supports the sale of tickets before the customer visits a cinema has been a major advantage for both the
cinemas and the customers (Kotler, 2003). Cinemas are able to maximise the sale of their seating capacity by selling tickets in advance whilst reducing queues and pressures on the
box office, an effective use of resources (Nellis and Parker, 2000). Many cinemas will also charge a premium for this service, so as well is helping maximise capacity is also
increases revenues. Customers are able to purchase tickets in advance knowing that they will see the film they want, often being able to choose the seats they prefer. Customers are
prepared to pay a premium to the service indicating of value they associate with it (Kotler, 2003) The success of Internet sales will be dependent upon the website used to
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