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Essay / Research Paper Abstract
This 11 page paper considers the way impulse purchases are made. The paper begins with a consideration of purchase models and then uses data supplied by a the student to determine which groups of respondents to a survey are most likely to make an impulse purchase of a share. The result supplied by the student are in the form of a regression equation. The bibliography cites 4 sources.
Page Count:
11 pages (~225 words per page)
File: TS14_TEimppur.rtf
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Unformatted sample text from the term paper:
fiercely competitive. The products are not limited to a single supplier and can be purchased form any number of agents authorised to make these purchases on the investors behalf.
For any company seeking to act as the intermediary for the sale of shares, understanding the various influences will help the company determines what their target market should be, this
may be in terms of demographics, such as male of female , older or younger, alternatively it may also identify partial areas that should be targeted. This may also be
applied where there is the decision to open an office, targeting the area where most business may be gained. There are many influences on the purchase decision, but the process
is still ambiguous, with the different interaction of the various influences. For this reason marketers call the area this decision takes place as the black box. One of the most
difficult to understand decision making process is that of the impulse purchase, as this appears to belay personal characters and cultural aspects rather than direct influences. 2. Te Purchase
Decision To understand the way we can use any data on impulse purchasing we need to know how this fits in with general purchasing theory. It has been known for
a long time that consumers may be divided into various grouping dependant on their income, and as such the can be targeted by the different companies and advertising agencies, but
this does not tell us what goes on in the black box. This is what the decision making process by the consumer. This has been a difficult area to research
as the internal workings of the mind are involved and there are many influences on this behaviour and the way in which the choice is made. Research into this
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