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Essay / Research Paper Abstract
This 8 page paper considers the issues a western company may face if seeking to enter the Chinese market. The paper begins with an examination of general factors, such as economic, social and legal issues and then considers the industry factors. Industry factors indicate level of competition and the best way of entering the market. The bibliography cites 8 sources.
Page Count:
8 pages (~225 words per page)
File: TS14_TEcoschn.rtf
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Unformatted sample text from the term paper:
beauty company based in the south east of England seeking to set up in China there will be many challenges. To understand these challenges the different cultural and political
structure of China needs to be considered as well as the reason for the attraction to that market. The many disadvantages may be seen as balanced by the large potential
that the country may present for future long term sales. The barriers and challenges will result form the environmental conditions in the country. Looking at these indicates the very different
environment. China is an older country and has a very different cultural background in the last century. The civilisation had been one
of the most advanced, but internal unrest and disputes lead to many changes, following the Second World War the communist took over the country under Mao Zedong and the country
was then run as a dictatorship (CIA, 2003). The result of this was that everyday lives of the Chinese were strictly controlled (Wong, 1998). The controls regulated work, wages, goods
and there were no market forces at all, there was also a heavy price to pay for these moves and tens of thousands lost their loves. However, there was also
wide scale support as many in the country believed in Mao and the idea that all people should be equal and that the government should control all aspects of life.
Therefore there is a background that does not embrace individualism or individual expression of self, this is a difficult that the health and beauty company may find a barrier. This
is in addition to the traditional heavy regulation of trade in the country. However, the position is better than it used to be.
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