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Essay / Research Paper Abstract
The PAIBOC principles put forward by Locker and Kaczmarek look at the purpose, audience, information, benefits, objectives and context of the webpage, assessing the presentation against these aspects. The Lonely Planet website for Australia is accessed in this five page paper using these principles. The bibliography cites 6 sources.
Page Count:
5 pages (~225 words per page)
File: TS14_TEwebassaus.rtf
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Unformatted sample text from the term paper:
relations purposes, they may be utilized more direct marketing goals, and in some cases to directly solicit sales as a selling and distribution channel. The way in which a website
is put together and present this information should be with the purpose of the website in line, so that the target audience will be attracted to the website, and will
remain at the website in order to wreak information and facilitate the achievement of the organizations goal. Presentations may vary, depending not only on the purpose of the website, but
also the context and the target market (Fitzgerald, 2010). Therefore, when assessing the effectiveness of an Internet website a wide range of criteria should be considered Locker and Kaczmarek (2009)
put forward a framework which can be utilized to examine a webpage; the PAIBOC principles which look at the purpose, audience, information, benefits, objectives and context of the webpage, assessing
the presentation against these aspects. Lonely Planet have a number of Internet websites, all aimed at supplementing complementing the range of books which a commercial interest, giving information about different
potential holiday travel destinations. As part of the larger website which has pages dedicated to different countries, there is a page for travelers interested in Australia. When looking at the
Lonely Planet website this is a commercial website. The website is trading on the long history of the lonely planet guides which are published and sold around the world, and
may be seen as complementing these. However, this is also a commercial site in its own right. The aim is to attract individuals who are considering travel to Australia, these
individuals become a target market that can be utilized to attract advertising. Therefore, the aim of the site has a dual purpose; to attract potential visitors or those who interested
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