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Essay / Research Paper Abstract
This 3 page paper examines an e-commerce web site for a ceramics company and looking at what they are doing that fits in with successful e-commerce practices, areas where there is room for improvement and how shopping with the company may compare to shopping in traditional bricks and mortar companies and with other online retailers. The bibliography cites 2 sources.
Page Count:
3 pages (~225 words per page)
File: TS14_TErwoods.rtf
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Unformatted sample text from the term paper:
of the traditional ceramics sold by mainstream stores. The products are differentiated and there appear to be products by different designers being retailed though the site. There are several
elements that web site is undertaking that fit in with successful e-commerce operations. The name of the web site is ready to remember as it is the same name as
the bricks and mortar stores; one battle that is often faced by marketers is getting the consumer to remember the web address of the online shop. The designs of the
web pages are simple with clean lines, so the site does not appear over complicated ,and is fast to load. Krishnamurthy (2001) has examined different features that help a company
become successful by creating or encouraging consumer confidence in the site, essential of they are going to make a purchase. The first of the key success features is ease of
use. The site of R Wood is easy to use, there is a menu along the top with clear labels, the text is easy to read and the purpose of
the web site is simply interpreted and the process of buying is made easy. Where the product is chosen if the customer does not know what colour they want there
is even the option to allow the artist to choose the colour. Clear pictures of the goods are produced along with accurate and succinct descriptions; this way the customer knows
exactly what they are getting including the exact size of the ceramics, which is not always apparent from the pictures. The provision of a telephone number on each page is
also reassuring and helps increase confidence. Aspects such as shipping costs are easy to read and there is the reassurance given regarding
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