Here is the synopsis of our sample research paper on Assessing Women's Perceptions of Women in Advertisements. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
A 15 page paper categorizing and assessing data gained from interviews with five women who reviewed five different print ads, each of which featured a woman in varying situations. GQ ads promoted Evan Williams whiskey and Dolce & Gabbana; Cosmopolitan ads promoted Armani Exchange, Juicy Couture and Jergens Shea Butter Moisturizer and Cream. Most had generally negative perceptions of all but the Jergens ad, which they said was tastefully done and featured the product more than the model. Bibliography lists 3 sources.
Page Count:
15 pages (~225 words per page)
File: CC6_KSadvWomPerc.rtf
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Unformatted sample text from the term paper:
Data collection in quantitative studies is straightforward, factual and directly measurable. It can be the same in qualitative research - and should be in a well-designed study - but
does not arrive at that place without a great deal of thought and planning, and awareness of the ways that the researcher can unwittingly introduce bias into the study.
The purpose here is to assess womens responses to interview questions about advertising featuring images of women. Qualitative Research For the quantitative purist,
qualitative research methods were used any time that the researcher could not fit desired questions into firm hypothesis and then set out to collect data that could be absolutely measured
and still be replicatable by other researchers given the same conditions. Creswells (2003) definition of a quantitative analysis is: A quantitative approach is one in which the investigator primarily
uses postpositivist claims for developing knowledge (i.e., cause and effect thinking, reduction to specific variables and hypotheses and questions, use of measurement and observation, and the test of theories), employs
strategies of inquiry such as experiments and surveys, and collects data on predetermined instruments that yield statistical data (Creswell, 2003; p. 18). Qualitative
methods are more useful when the researcher seeks to determine attitudes and perceptions. Creswell (2003) speaks to the former view of qualitative research as suspicious for lack of scientific
method: For many years, the researcher "had to discuss the characteristics of qualitative research and convince faculty and audiences as to their legitimacy" (p. 179-180). Some of those
characteristics are that qualitative research * "Takes place in the natural setting" (Creswell, 2003; p. 183); * Uses "multiple methods that are interactive and humanistic" (Creswell, 2003; p. 183); *
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