Sample Essay on:
Assessing Product Life Cycle

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Essay / Research Paper Abstract

A 10 page paper discussing how a software publisher can track qualities of product versions and ensure that it gives the proper attention to the right things in future releases. The product is a sound one, but no doubt there will be alterations to it in the future. The ultimate key to product success lies in providing competent and relevant service to those customers that already have purchased it. Word of mouth advertising, whether positive or negative, still is the most effective means of promoting any product’s reputation. Bibliography lists 8 sources.

Page Count:

10 pages (~225 words per page)

File: CC6_KSitProdLifCy.rtf

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Unformatted sample text from the term paper:

has been accepted for commercial development and currently is being "expanded into a commercial application to be used by banks worldwide." Version 1.0 has just shipped; the purpose here is for the software product manager to review the method of ensuring that the product life cycle achieves maximum usefulness to the company and to its customers. The Current Situation and Future Outlook That the product has survived to reach shipment stage in itself provides reason to celebrate, but the celebration itself cannot last too long. As the late Mary Kay Ash (1986) of Mary Kay Cosmetics was wont to say, "A laurel rested on soon wilts" (p. 44). The mark of true success of the product will become apparent in its longevity and increasing unit sales. The legal ramifications of failed software projects are myriad (Furton, 2003), and some of the commercial clients that the package will serve may well seek to include the company in their complaints if internal migrations are not well managed. The company can expect to receive such complaints in the future, though precedence shows that the company bears no liability in any case (Furton, 2003). For our part, we will need to ensure that we collect, categorize and analyze all information that becomes available to us via customer use of the product. A recent McKinsey Company report states that "Innovation of current methods used by business for bringing products to market have not kept pace the need for new products. Focusing on improving information management over processes can be one means for overcoming this problem" (Holman, Kaas and Keeling, 2003; p. 28). ...

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