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Essay / Research Paper Abstract
This 15 page paper considers how markets may be assessed for the introduction of a new product and the information that will be required. The paper undertakes this by looking at the market conditions, such as population, social, cultural and economic conditions as well general infrastructure of these three countries. The bibliography cites 14 sources.
Page Count:
15 pages (~225 words per page)
File: TS14_TEsaudim.rtf
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Unformatted sample text from the term paper:
such as a mature or saturated market, this may necessitate the need to move outwards. Pull factors are those which will attract a company to a country, such as a
good fit with the consumer demands and the product they offer, as well as a growing market. To estimate any pull factor the market conditions within a country have to
be assessed. In the example posed by the student there is the need to consider Saudi Arabia as a potential market, and two nearby countries. Unfortunately as there is not
products mentioned the analysis will be generic so that this can be applied to a range of products. Saudi Arabia is seen by many companies as an ideal country
to begin exports to, or operations within. In recent events, such as the Gulf war, despite some strained relationships it appears that the Saudis are one of the most friendly
countries in the area towards western countries. Many western shops are already in the area, such as Marks and Spencers, and the attitude is one of acceptance of many consumer
goods. However, this is a very different environment compared to other western countries and as such needs to be considered carefully before entering the market. Saudi Arabia is not a
democracy and does not have any political parties or elections. The country is ruled by a monarchy, and despite the placement of courts of justice and the use of committees,
the monarch has the ability to exercise absolute power. The attitudes within he countries reflect these arrangements, as such the aspect of democratic leadership in the workplace is unusual, and
employment retaliations will be very different. The country is an Islamic country, this is also the source of law. In terms of setting up ion the country this also
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