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Essay / Research Paper Abstract
A 20 page paper discussing the global banking industry as it is and as at least one bank is designing it to be. "The world's local bank" is the slogan of Britain's BSBC Bank. This is a marketing paper, evaluating HSBC's position in its industry, trends in the global market and suggesting steps that the bank can take to further differentiate it from its competitors while continuing to build on the concept of becoming "The world's local bank." Bibliography lists 18 sources. Includes 2 figures.
Page Count:
20 pages (~225 words per page)
File: CC6_KSbankStrat.rtf
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Unformatted sample text from the term paper:
are clamoring for more customers, and most are taking their traditional approach of adding more products intended to tempt customers away from their current financial institutions. Banks generally have
a negative equity with their customers, who frequently see their bank either as the lesser of the several evils available to them or as no worse than any other.
Though the face of banking has changed in recent years, the business of it has not. The purpose here is to investigate the
proliferation of online banking and how it can be used to make the banking industry more profitable while increasing the competitive advantage of individual participants in the industry. Global Considerations
Globalization is progressing at a rate that few could envision only a few years ago. Businesses transfer funds between sites in several
countries, and business travelers are often assigned to foreign sites for long periods of time. Online banking can provide a convenience for many different types of people, but these
expatriates have particular interest in maintaining electronic contact with their funds. Aggregation Activities In the US, it has been typical that a family
or individual would have one or more bank accounts, but have them all at a single bank. It has been unusual for individuals to use different banks for different
accounts. That typical scenario has been changing in recent years, however, so that US households now "use an average of 3.6 institutions for deposits, loans and investments. About
66% of current online users of financial services reportedly want a consolidated view of all their accounts online-and according to the Gartner Group, more than 30% are willing to pay
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