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Essay / Research Paper Abstract
This 3 page paper compares and contrasts five websites for coffee houses, assessing the main purpose of the websites, how they communicate and if they facilitate bilateral communication. The chains looked at are Dunkin Donuts, Starbucks, Caribou Coffee, Stumptown Coffee And Intelligentsia Coffee.
Page Count:
3 pages (~225 words per page)
File: TS14_TEcoffweb.rtf
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Unformatted sample text from the term paper:
of the website there is an advertisement promoting the purchase of a coffee in the retail stores. The web site gives information regarding the products which are available in the
retail outlets, but the main focus is to make sales direct to customers, with tax to online sales for the core products of coffee which can be purchased on either
a one-off basis or setup as a regular delivery, tea, coffee equipment and merchandise. A prominent part of the online sales which supports retail sales is the provision of the
Dunkin Donuts card, a card which can be preloaded with credit and then used in a retail outlet. Contact with the company is available through an online inquiry form, and
an address for letters is also provided. The company is also communicating with the visitors through competitions in order to gain personal information. www.starbucks.com Starbucks site also involves multimedia content,
but the emphasis of the website is more focused on supporting the retail sales. The front page displays a number of products on a rotating basis changing every few seconds,
which are available through the retail outlets, including different types of coffee. There is also a higher level of focus on communicating with customers concerning the companys own products, its
values including his commitment to customers. There is also an online store selling the core products, including coffee, and there is also a Starbucks card the company preloaded with credit,
but there is also an emphasis on the rewards card provides. The company is encouraging communication, as on every page there is a link to a feedback form, where the
company is asking customers if they have a good idea to let them know. The website also facilitates discussion with a public feedback forum, as well as assisting ideas.
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