Here is the synopsis of our sample research paper on Assessing Divisional Performance. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
There are a number of traditional approaches that may be used to assess the performance of different division within a firm. This 6 page paper looks at some of these methods including assessment of targets against market share, profit requirements and in line with the BCG matrix and then suggests some more modern and flexible approaches including the use of activity based costing. The bibliography cites 5 sources.
Page Count:
6 pages (~225 words per page)
File: TS14_TEassperform.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
the level of performance against planned performance levels and with increasing complex operations it may be argued more flexible and adaptable approaches need to be adopted over the traditional approaches.
There are also elements that need to be considered which may not be as easy to assess, such as the value of a product in terms of support for
sales in other departments, or support for the firms reputation. For example, a firm may feel that some products are underperforming, or not good sellers, and use models such as
the BCG matrix where divisions, or products, can be looked at and classified as a shooting star, a cash cow, a question market or a dog.
High growth and high market share products or services are known as stars, they may grow fast, but can die out quickly as well, these are
particularly prone to fashions and trends (Thompson, 2007). They may also develop into cash cows; these are where there is a low growth rate but high market share (Thompson, 2007).
These are the products or services that all firms want to have as they are the most profitable category. Low market share and a high growth rate is an unknown
quantity, the final result is not known and as such this is referred to as a questions mark, it may become a shooting star or a cash chow, equally it
may become a dog, this is a product or service where there is low market share and low growth (Thompson, 2007). If a firm assesses its division in this way,
looking at market share and growth there may be the decision to divest from dogs and invest in shooting stars, cash cows and ensure that there are questions marks in
...