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Essay / Research Paper Abstract
This 3 page paper suggests a sample questionnaire to assess which supermarket characteristics are most important to the customers of a store. The paper then explains and justifies the questionnaire. The bibliography cites 1 source.
Page Count:
3 pages (~225 words per page)
File: TS14_TEsupquest.rtf
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Unformatted sample text from the term paper:
may be important and also consider the profile of the sample that is being questioned. To gain the most out of a questionnaire we will look at a sample of
questions. The first questions will assess the suitability of the respondent, then we will look at relevant questions, finishing with the collection of demographic data. We will assume the questionnaire
is being conducted as customers either enter or leave the store or who are know to shop at the relevant store. 1. Do you work in any of the following;
The Supermarket Industry Marketing Market Research 2. How often do you shop at XXX supermarket Once a month or less 2 - 3 times a month Once a week 2 -
3 times a week 4 times or more a week For the following questions the student should put these into a grid and at the top have five statements, agree
strongly, agree slightly, neither agree nor disagree, disagree slightly disagree strongly. 4 I like to have a lot of choice so I can decide which brand to buy when
I get to the supermarket. 5 I go to the shop with a ready prepared shopping list and do not deviate from it. 6 I like to shop
for bargain and am attracted to special offers 7 Quality is more important than price. 8 I like to have music playing and a comfortable environment when shopping. 9
Price is the most important characteristics when choose an item. 10 I am more likely to shop at a supermarket where there is good service. 11 I like to
see attractive displays of goods. 12 I want to use a supermarket that has extra facilities such as a caf?. Next we need to collect the demographic data 13.
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