Here is the synopsis of our sample research paper on Assessing Boots’ Loyalty Card Effectiveness. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
A 6 page paper proposing two methods to measure the success of Boots’ loyalty card program. Many stores and several types of retailers have tried loyalty cards at one time or another. They fell out of favor for a time, but some stores’ programs, such as those at Tesco and Boots, raise the quality of the program to the point that customers benefit from using the stores’ loyalty cards. Bibliography lists 5 sources.
Page Count:
6 pages (~225 words per page)
File: CC6_KSmktLoyBoots.rtf
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Unformatted sample text from the term paper:
and several types of retailers have tried loyalty cards at one time or another. They fell out of favor for a time, but some stores programs, such as those
at Tesco and Boots, raise the quality of the program to the point that customers benefit from using the stores loyalty cards. The purpose here is to propose two
methods to measure the success of Boots loyalty card program. Loyalty Card Rationale Loyalty programs in place at various retailers such as grocery
stores, banks and airlines are designed to entice the customer to make subsequent purchases and ideally to make all his purchases of a single type with a single retailer.
Banks seek to gain all of an individuals banking business, airlines seek to create a desire within the customer to fly only a single airline. Grocery stores loyalty programs
operate on the same basic principle, but with modifications usually not present in other types of loyalty programs. Grocery store loyalty programs seek
to gain greater information about customers than normally would be available to them. The rationale appears to be sound from a marketing standpoint, in that stores senior management seeks
to gain greater knowledge of the individual customer in order to offer more meaningful products and services. Though the organization does gain greater knowledge about individual customers, it also
gains opportunity to vastly inflate its prices. There are two broad categories of loyalty card types. One is useful for in-store discounts
on merchandise, but extends no further than that. The other category of loyalty card is the type that Boots offers its customers. customers accumulate points based on expenditures,
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