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Essay / Research Paper Abstract
This 13 page per looks at the strategy for Birmingham in the UK to develop the city, with the Birmingham 2026 strategy and the creation of the non profit making organization Be Birmingham. The role of Be Birmingham is examined including its branding and marketing and the way in which it is approaching partnershjip to release its goals. The bibliography cites 20 sources.
Page Count:
13 pages (~225 words per page)
File: TS14_TEbebirmingham.rtf
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Unformatted sample text from the term paper:
visit - a global city with a local heart" (Be Birmingham, 2010). These are laudable goals, but they are also very broad and non-specific, part of the strategy is to
make Birmingham the first British sustainable city by the year 2026. The Birmingham 2026 strategy has many strengths, and it is likely to capture the imagination and support of a
large number of different stakeholders, but the way in which is being undertaken may also present some challenges if the organization is to achieve its goal. A strategic plan is
needed in order to put the required actions and measures in place to achieve a goal, it is noted by the organization that unless there are measures put in place
to achieve the goals that a goal target is only a wish, and is unlikely to be achieved. The first stage is to develop a snapshot of Birmingham attitudes at
the current time, and was undertaken working with the audit commission to create an area profile using a range of different measures as well as collecting views of residents which
included gathering information from more than 14,000 interviews as well as the use of conferences and focus groups. Before any plan is put into place it is necessary to understand
the existing position as a baseline, this can be used to determine problem areas, as well as the point from which improvements can be measured. Therefore, we can argue that
a detailed analysis of Birmingham before the strategies implemented has been undertaken, which will help to facilitate planning and measurement. The second stage is to determine the future plans, as
this is a nonprofit making organization and the goals or outcomes are social in nature this means that the relevant stakeholders should be the major focal point of the desired
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