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Essay / Research Paper Abstract
A 4 page paper that discusses the entitle article by Helm. The writer discusses Starbucks' corporate social responsibility and points out which parts of the article provide that type of insight. The writer also comments on how Starbucks lost its way and how it is trying to come back. Bibliography lists 4 sources.
Page Count:
4 pages (~225 words per page)
File: ME12_PGsrtv10.rtf
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Unformatted sample text from the term paper:
about profit pure and simple albeit contained in a story. Corporate social responsibility, which is known by a number of different phrases, is generally perceived as a company taking into
consideration its impact on the society and the environment, i.e., all stakeholders in the companys business. CSR is about making ethical decisions. Sexty (2005) explained corporate social responsibility as containing
many different factors including helping to solve certain social problems, especially those the industry creates. It is about thinking about stakeholders well beyond shareholders (Sexty, 2005). Business and society are
interdependent and this is a major part of social responsibility (Sexty, 2005). Starbucks does take its social responsibility very seriously. One of the core principles for the company is ethical
decision making: "Conducting business ethically, with integrity and transparency, is one of the hallmarks of our culture" (Starbucks, 2009). They want to do what is deemed correct and right for
every customer, supplier, vendor, and employee as well as the community in which the store is located (Starbucks, 2009). They put action behind their words by giving every employee the
autonomy to meet those expectations (Starbucks, 2009). Every employee is given a booklet about ethical behavior and they are expected to adhere to the code. One thing that is true
is that Starbucks forgot its purpose and mission. Their strategies were not aligned with their mission and this led to a decrease in sales and profit. In a memo to
executives that was leaked to the Web, Schultz wrote that decisions make in the past had the effect of "watering down of the Starbucks experience, and what some might call
the commoditization of our brand" (Helm, 2007). One might consider Schultzs act of identifying the origin of the coffee beans (Helm, 2007) as being an ethical decision and while
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