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Essay / Research Paper Abstract
A 6 page paper which examines the perspectives of Walter
Benjamin and John Berger, regarding the mass production of art, as they would relate to
the art of Andy Warhol. Bibliography lists 5 sources.
Page Count:
6 pages (~225 words per page)
File: JR7_RAwarhl.rtf
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Unformatted sample text from the term paper:
and unless we are serious, and wealthy, art collectors we are more than happy to have productions mass produced so that we can own a reflection of the original piece.
However, in the world of art there are many different perspectives concerning the mass production of art, and many of those perspectives are negative. This is because it is believed
that the mass production of art, among other things, takes away from the field of art itself. It lowers the standards of art. The following paper first discusses the views
of Walter Benjamin and John Berger as it relates to mass produced art, and then examines what they would have to say about Andy Warhol, who essentially made an art
out of mass production. Walter Benjamin and John Berger First and foremost we note that Walter Benjamin was "was positive about new technologies, emphasizing their liberating, democratizing influences.
This put him at odds with the dominant elitist strain of modernism of the early 20th century" (All About Walter Benjamin, 2003). However, while he felt that technology could do
us a great service, he also argued that it was a negative reality in other ways. "Benjamin is most famously the author of The Work of Art in the
Age of Mechanical Reproduction...which concentrated upon defining the aura of traditional art before the 20th century, and analyzed the decay of this aura under the impact of new media and
new cultural technologies...Here Benjamin argues that because of mechanical mass reproduction, art has lost its authenticity in the capitalist-oriented culture industry of the 20th century" (All About Walter Benjamin, 2003).
In many ways he saw the mass production of art, through mechanical means, as a condition that was shifting attitudes towards art. And, he felt that shift was negative.
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