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Essay / Research Paper Abstract
A 5 page paper arguing for TV programming based on higher ideals rather than on blood and gore. One network has catapulted from the bottom of the pile based solely on the success of 'Touched by an Angel,' a show CBS executives believed would not last a full season, and has since added similar programming. Hollywood has followed suit. These shows and movies are not venues of substitute preaching, but rather are representation of higher ideals by which we can live and make our daily choices. The 'garbage in/ garbage out' saying common among early computer programmers applies also to the human mind, and reducing the level of violence on TV can only have positive effects. CBS has shown that those positive effects also can be reflected in the corporate bottom line. Bibliography lists 3 sources.
Page Count:
5 pages (~225 words per page)
File: D0_Tvio4.doc
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Unformatted sample text from the term paper:
out by the sounds of obscenely successful business. Growing business is the American way and there certainly is nothing wrong with it, but Hollywood only now is beginning to
get the idea that they have been out of touch with mainstream America for a very long time. There are public relations statements to make in response to claims such
as "researchers, often supported by government dollars, have published a slew of studies and position papers over the past four decades. Most say the evidence is undeniable: makes the nation
a more perilous place and messes with the minds of the young people it tends to addict" (Bruning, 1993; p. 7). Most of those responses have been that the
ratings speak for themselves and that the American public clearly wants the programming that has been fed from network bases for years unending. A Christian group boycott of sponsors
advertising on the most offensive of the shows did have some impact on revenues of the networks, but only to the extent that the organized and energetic campaign of the
group amounted only to a minor irritation to the networks. A Dallas father was distressed that Phil Donohue was openly available to his son for the single hour he
was home unattended after school-he launched a campaign that resulted in Donohue being removed from the airways in the huge Dallas market. Those cases, however, were only isolated incidents.
While important in moral victory, they really had no bottom-line import for those businesses involved. That research was ignored for 40 years (Bruning, 1993); it was the growth of
cable programming and the proliferation of satellite systems that cut into the networks revenues to the point that they were forced to at least consider the wishes of the viewing
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