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Essay / Research Paper Abstract
This 9 page paper analyses the differences approaches to environmental strategy that may be adopted by companies. The paper looks at different models, from total environmental commitment to the view of environmentalism as an unimportant aspect of strategy. The way in which the models may be applied is illustrated with real examples. The bibliography cites 10 sources.
Page Count:
9 pages (~225 words per page)
File: TS14_TEenvstrat.rtf
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Unformatted sample text from the term paper:
been used to examine the potential strategies and consider how they manifest in the commercial environment along with their advantages and disadvantages.
There is not single set definition of what it meant by environmentalism, however commonalties include nature conservation, minimisation or elimination of pollution and avoiding the irreversible destruction of aspects of
the environment (Chryssides and Kaler, 1993; 493). Nevertheless environmental strategies do not necessarily incorporate all or any of these factors, and, in some cases may purely be a marketing ploy.
Chevron probably spent five times the cost of its environmental initiatives on publicity (Dadd and Carothers 1993,483), many of which were legal requirements. Other companies, such as Body Shop (Bartlett,
1991), or Ben and Jerrys (Zinkhan and Carlson, 1995), have embraced environmentalism more sincerely approaching it in differing ways. Purser, Park and Montuori
divide environmental approaches into two main categories. The dominant paradigm being anthropocentrism; A dualistic view of nature, illustrated by Eckersley (1992) the belief that there is a clear and morally
relevant dividing line between humankind and the rest of nature, that humankind is the only principal source of value or meaning in the world. Essentially this is a self-centred social
attitude asserting humankind superiority to justify and rationalise mankinds historical neglect of the environment. Simply put economic sustainability is the principle consideration;
further defined by the Brundtland Report (WCED, 1987) Sustainable development is the development that meets the needs of the present without compromising the needs of the future. Unfortunately this approach
is often seen as the only realistic option, believing if it is economically sustainable, future generations would be unaffected. Chevron is an example of an anthropocentric organisation there was not
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