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Essay / Research Paper Abstract
This 3 page paper provides an overview of Applied Public Relations: Cases in Stakeholder Management. The book is critiqued as well. Bibliography lists 2 sources.
Page Count:
3 pages (~225 words per page)
File: RT13_SA615APR.rtf
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Unformatted sample text from the term paper:
or break its future. Lamb & McKees (2004) text called Applied Public Relations: Cases in Stakeholder Management provide a number of examples for a student of public relations to study.
The case studies are also useful for executives as well. Through these case studies, in addition to interviews with experts, several things are gleaned. The premise of the book is
that readers will be able to have insights from reading about the experiences of other firms. This is a useful methodology as many claim that the best teacher is experience,
and many can learn from the experiences of others as well. Applied Public Relations: Cases in Stakeholder Management is actually one in a series of texts exploring public relations in
the same manner. The first two chapters provide an overview of public relations, what it is and its benefits. This is a useful introduction to the discipline. Then, authors
explore the idea of stakeholders and evaluate employee satisfaction and leadership, amongst other relevant topics. Cases about employees as stakeholders are provided, and then authors go on to evaluate different
types of stakeholders like the community at large, consumers, the media, investors, members and volunteers, governments and regulating bodies, and finally, activists and global citizens. Within the context of this
work, authors explore each type of stakeholder and then go on to provide case studies. For example, when discussing the community as a stakeholder authors talk about neighborhoods and
what is characteristic of these. They write: "Effective relationship building and maintenance with community stakeholders may also be variable and contextual" (Lamb & McKee, 2004, p.36). For each type
of stakeholder, there is attention to the needs of the stakeholder, so that the reader has a grasp on the relevance of each. A myriad of cases are presented after
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