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Essay / Research Paper Abstract
A 6 page paper. This paper has several sections in its analysis of an Online advertisement for Apple Mac computers. The first sections describe, in detail, the advertisement. The paper discussed central and peripheral routes in persuasion, subliminal messages, cognitive dissonance, conditioning and the four elements of persuasion in ads. Each is applied to the Apple ad. Bibliography lists 8 sources.
Page Count:
6 pages (~225 words per page)
File: ME12_PG690847.doc
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Unformatted sample text from the term paper:
Advertisement in Detail Apple has a reputation for clever and innovative advertising regardless of medium and regardless of the specific product. This ad is no exception. The large headline in
the left-hand column reads: "Make the ultimate upgrade. To a Mac." Beneath this headline: "Why get a new PC and just upgrade / your computer, when you can get /
a Mac and upgrade your entire / computer experience." A link to "Learn why youll love a Mac" follows. In the right-hand is a picture of a desk Mac and
a Mac laptop, each showing pages that are enticing. The desktop shows three pages: a picture that is obviously in an e-mail; a graphics page, and a list page. The
laptop shows pictures of families. Both show the dock at the bottom. The advertisement is then divided into three columns, each with a bright colorful picture and text and as
the user scrolls over the picture, more text appears. The first picture in the first column reflects a laptop closed which demonstrates that it is remarkably thin with the caption:
Its designed to be a better computer." The first picture in middle column depicts photos with the caption: "It comes with software youll love to use." The picture on
the right side looks like flashes: "It comes with the worlds most advanced OS." The second row shows service techs, images of applications; and a printer with a photograph
in the tray. Text reads: "It comes with award winning support." It runs Office and works with your existing PC files." "Its compatible with your stuff." The last
row of icons reflect a PC monitor which is colorful with a picture of a virus; a graphic depiction with the Intel Core icon and the desktop of a PC
...