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Essay / Research Paper Abstract
A 12 page paper. Devoted fans of Apple products are known as MacHeads. Writers have begun using the terms Appleism and Appleists, meaning. that Apple has become a religion and followers are Appleists. Is this true? This essay discusses these issues. The paper explains what a cult is, what commodification is, and what religion is. The paper discusses whether or not Apple fits the criteria for any of these options. Bibliography lists 10 sources.
Page Count:
12 pages (~225 words per page)
File: ME12_PG694939.doc
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Unformatted sample text from the term paper:
Apple product users tend to be fiercely loyal to the brand. They will not change to Windows PC no matter what. None of the copy products, such as those that
compete with iPod can really compete. They just do not offer the same cool options. Several years ago, writers began inserting the terms Appleism and Appleists. These terms mean
that Apple has become a religion and those who follow this religion are called Appleists. Is this true? Has religion become a simply commodity in pop culture and more specifically,
has Apple become a real religion? This essay discusses these issues. The paper explains what a cult is, what commodification is, and what a religion is. The paper discusses whether
or not Apple fits the criteria for any of these options. Literature Review The Apple Company and the Mac Computer have often been referred to as cults. The reason is
because Mac users are fiercely loyal to their brand. They simply will not give up their Macs. They are fully aware of the fact that Macs cost more than PCs
and that the same software developed for both PCs and Macs might be different in that all the frills are not available for Mac but they will still not give
up their brand. This is true for the Apple Company in general. The introduction of iPod gadget, iTunes, iPhone and iPad all supported the superiority of Apple. iPad is
the most popular tablet on the market. In all likelihood, consumers who bought any of these other Apple products would not trade them for any other brand. One of
the reasons for this fanaticism has to do with the quality of the products. PCs break down all the time, Macs do not. Apple products do have problems from time
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