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Essay / Research Paper Abstract
This 6 page paper is written in two parts. The first part looks at the supply chain of Apple, considering how and why it is a source of competitive advantage. The second section looks at the challenges Apple is likely to face in the future with reference to its supply chain. The issue of supplier responsibility is identified and discussed with reference to the Apple supply chain. The bibliography cites 8 sources.
Page Count:
6 pages (~225 words per page)
File: TS65_TEapsupplyc.doc
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Unformatted sample text from the term paper:
citing the ability of Apple to supply 1 million of the new iPads a day "without blinking". This indicates the way in which Apple have developed a competitive advantage with
the high level of control they exercise in the creation, management and development of their supply chain. On the surface the supply chain of Apple resembles many other computer
and electronic firms; the firm uses a strategy which includes outsourcing offshore to suppliers in countries where there are significant comparative advantages leading to cost savings. However, the way that
the relationships are developed and the control is one that creates a closer relationship where, in many cases, Apple becomes the dominant if not exclusive customer, and has a high
level of power in the relationship (Satariano and Burrows, 2011). The details of the supply chain are difficult to glean, as Apples stated policy is to withhold details from
the public arena, refusing to reveal names and details of their suppliers (Foreman,. 2005). When information does leak, those giving the information, whether former employees involved in supply chain management
or suppliers, will usually ask to remain anonymous in order to avoid aggravating Apple (Satariano and Burrows, 2011). The firm sees the supply chain as a crucial part of operations,
and will invest in order to protect the requirements of the firm, where possible they will do so to protect not only the supply capacity and quality, but also to
support the product competitive advantages by gaining exclusivity. The desire for control to protect their own interests was seen in 2002 when the firm switched suppliers for LCDs. Apple
had been dealing with Quanta for some time, the relationship was good and the supplies were on time (Chaffin, 2002). However, Quanta were reliant on the use of a patent
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