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Essay / Research Paper Abstract
This 9 page paper looks at different aspects of Apple Inc including marketing, market share, positioning and market strategies. The first part of the paper develops three personas representing target markets for the iPod, the iMac and ITunes. The second part of the paper examines the way ITunes has been marketed using the 4 P's model and then utilizes the 6 M framework to assess an iTunes promotion. The third part of the paper briefly considers the strategic reasons behind the launch of the iPod and iTunes. The bibliography cites 9 sources.
Page Count:
9 pages (~225 words per page)
File: TS14_TEapitunem.rtf
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Unformatted sample text from the term paper:
sales. To understand some of the target markets it is possible to use the concept of the persona framework. Personas, in this context, are fictitious characterizations that provide solid details
regarding the type of person that is within the target market and can allow for a shared understanding of that market. In this section 3 personas are developed for Apple
products. Jenny is 19 years old she has finished education and is working in an office. Travels to work using the bus and at weekends she like to
go out partying and nightclubbing. She loves to listen to music, which she listens to using an MP3 player, using it at home and when she is out. She likes
to share her music with her friends and they often swap CDs. She has computer at home and enjoys downloading tracks and changing the music that se listens to
on her M