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Essay / Research Paper Abstract
This 3 page paper compares the marketing strategies for Apple computers and Dell computers. Bibliography lists 4 sources.
Page Count:
3 pages (~225 words per page)
File: MM12_PGdlmc.rtf
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Unformatted sample text from the term paper:
a slim pedestal with keyboard and mouse in front of the snazzy white machine. Apple technicians had designed this very slim two-inch computer with all the components inside the monitor.
Today, the ad reads: "Now Showing. The New iMac G5. Front Row Media Experience. Built-in iSight. Starting at $1,299." The ad on Apples Web site continues: What
if you could command an entire world of music, photos, movies and DVDs - all from your sofa? Now you can share the good life with friends and family on
a 17- or 20-inch new iMac G5 featuring Front Row software and Apple Remote. Slimmer than ever, the gravity-defying enclosure also houses built-in iSight, SuperDrive, wireless and the easy-to-use software
that brings it all together. Modern living starts at only $1299. (Mighty Mouse not sold separately.) Did you catch that last phrase? Not sold separately." Apples marketing has always been
creative and innovative. For instance, when Apple released the large screen for the PowerBook G4 in 2003, the ads featured 7-foot, 5-inch Yao Ming, an NBA player, and 32-inch Verne
Troyer, an actor (Lipperts, 2003). The unlikely pair are seated next to each other in an airplanes First Class seats (Lipperts, 2003). The scene shows Yao reaching above his head
to the overhead luggage compartment and bringing down his G4 iBook, then, Troyer pulls his G4 iBook from under the seat (Lipperts, 2003). The unexpected happens then. Yao has the
12" screen and Troyer has the 17" screen (Lipperts, 2003). The screen is more than half of Troyers height (Lipperts, 2003). The two characters never say a word, they
look at each others laptop with great amusement and break out in big grins (Lipperts, 2003). The voice-over informs the consumer its their choice (Lipperts, 2003). Such a concept
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