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Essay / Research Paper Abstract
This 14 page paper examines Apple; founded by Steve Jobs and Steve Wozniak, looking at h they lost their competitive advantage and the way in which they struggled to regain it, only appearing to have a sustainable success based on differentiation when Steve Jobs returns to the company after many years of absence and the iMac and iPod, supported by iTunes, are launched. The paper is based on a case study supplied by the student. The bibliography cites 10 sources.
Page Count:
14 pages (~225 words per page)
File: TS14_TEappleCA.rtf
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Unformatted sample text from the term paper:
advantage. However when they faced competition from IBM they failed to change and the features they offered were not those that the target valued. The renewal of differentiation increased market
share for a while after a new CEO identified the target market and the resources and abilities of the company in order to fund a good fit. The company entered
a cycle of different strategies where none had the time to work and each developed different forms of competitive advantage, but did not make any major headway. It was only
after Steve Jobs returned as the position of CEO and risks were taken once again that the company started to turn a corner, but this time Jobs was more mature
and the way differentiation was created and retained was more sophisticated and looked to the long term future as well as short term gains. Currently the company is doing well,
but it will have to carry on with the brand image of style and innovation if it is to retain the current, successful, differentiation. Text When
Apple started it was a new product, with Steve Jobs as a visionary it started out as an entrepreneurial business with a vision. The vision was simple and idealistic, and
it may be argued was copied later by Bill Gates and Microsoft. Steve Jobs, who founded Apple Computer along with Steve Wozniak on the first of April 1976 had a
mission, he wanted to bring easy to use computers to everyone. These were that days before the dominance of Microsoft and the Windows operating system and the computer that was
launched in 1978, the Apple II was one that had worked towards this goal, it was a computer that could be used straight out of the box. This
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