Here is the synopsis of our sample research paper on Apple Inc; Product Perception Maps. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 4 page paper presents three product perception maps for Apple products. The products examined are the iMac, the iPod and iTunes. Each are discussed and placed on a two dimension grid which assess the most important perceptions to the customer when making the purchase decision. The bibliography cites 5 sources.
Page Count:
4 pages (~225 words per page)
File: TS14_TEapplePPM.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
satisfy the customer needs and desires. The ability to satisfy these needs has, at times, been a struggle for Apple, home of the iMac and iPod, and more recently iTunes.
By looking at these three products with the use of product positioning maps the current and potential markets may be examined and the competition assessed. To undertake this there
are three stages to be completed, the first is to assess which attributes are important to the consumer in the purchase decision for the product being considered. The second stage
is to determine which of these two attitudes are the most important. The third stage is to evaluate the product and the competing brands against these two dimensions (Hooley et
al, 2003). This will be undertaken with reference to the three products. The first product is the iMac desk top computer; this is a computer system which has recently
been developed to take the Intel chips and has a distinctive design as well as managing to gain cult brand status (Kotler, 2003). However, to assess the feature for a
product position map the features that are important to the market that are buying computers needs to be assessed. One of the main issues are the levels of software and
hardware compatibility, this is also a price sensitive market, the mass market is demanding and getting low cost computers, however, so is the reliability, so it is not just price,
but value, which includes aspects such as the ability to upgrade the unit without replacing it. Value means a good specification and characteristics for the price paid. Design and look
are also important, and product support may also be an issue, In the computer market we are going to argue the most important aspects by the consumer are the perception
...