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Essay / Research Paper Abstract
This 5 page paper looks at the issues of planning at Apple Inc. The paper starts by considering current influences of legal, ethical and social responsibility issues which may be having an impact on planning. The paper then looks at the influences on strategic, tactical, operational and contingency planning. The bibliography cites 4 sources.
Page Count:
5 pages (~225 words per page)
File: TS14_TEappplan.rtf
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Unformatted sample text from the term paper:
commercial environment means that Apple Inc., have to manage and respond to the influences. In this paper we will look at the legal, ethical and social responsibility issues that should
be reflected in the planning function and consider the influences that impact on the strategic, tactical, operational, and contingency planning. Legal Apple has followed an aggressive strategy to
gain market share and increase profits using innovation and first mover advantages. The decisions have resulted in the company facing legal action. Actions that are ongoing need to be considered
in the way planning takes place. There are several legal influences at the current time. One that is potentially costly are the issue of patent breaches. In one
case that is being brought against Apple by Burst.com. The law suit filed is accusing Apple of breaching four patents which belong to burst (Macworld, 2007). The patents are in
areas of critical importance to Apple and include that the breaches are seen in the iTunes store, the iPod devices and the iTunes software as well a in the Mac
software (Macworld, 2007). The patent breaches are methodological or process breaches which concern to the devices and methods that are used with burst transmission of both video and audio
files (Macworld, 2007). The way in which patents operate it is possible that if these are breaches that they were not purposeful breaches. It should also be remembered that
bringing a case does not automatically mean the claim is correct. The burst.com patent case is not the only patent case being fought by Apple. Another case has been
brought by OPTi, this time the patents are limited to the Apple Mac computers and the way that the cache memory functions are speeded up (Sperling, 2007). In each
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