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Essay / Research Paper Abstract
In this 3 page paper, the writer discusses the corporate culture at this company and how that encourages innovation and creativity. The paper provides some background information on how the organization was initially set up and goes on to report what makes it successful. Bibliography lists 4 sources.
Page Count:
3 pages (~225 words per page)
File: ME12_PGaplor9.rtf
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Unformatted sample text from the term paper:
easy to use so that a person with no computer experience could sit down and use it almost immediately. They succeeded. It was their success with their first Apple computers
that gave us the term user-friendly and even with the dramatic advances in technology, todays Mac computer is still the easiest computer to use. Furthermore, as any Mac user will
tell you, once you learn the basics of the Mac itself and you have experience with one or two applications, like Microsofts Office Suite, the Mac user can install any
application and use it right now. Apple Inc., as everyone knows, has expanded in numerous ways since those early days. Today, they have the most desired Smart Phone, the
iPhone. Before that, Apple introduced the world to the iPod. While many have copied the iPod, no one can yet copy the iPhone. They will always lack one thing and
that is the Apple operating system. Success did not come easily. It is all embedded in the corporate culture and the fierce commitment of the company. Initially, Apple Computer initiated
a three-prong approach to assure effectiveness: develop the right organizational structure, one that lends itself to innovation and teamwork; develop cooperative alliances with both suppliers and customers; and create an
environment in which innovating and creativity will flourish (Armstrong, 2001). Anyone who knows the history of Apple knows that Steve Jobs was not an easy person to work for
or with. There was a time he would become very upset very easily and if someone did not measure up, Jobs would just fire them. Yet, because this was such
a revolutionary idea, employees stayed. But, many of the incidents may have been promoted by Jobs himself to strengthen the mystery of the company. There are very few PC owners
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