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Essay / Research Paper Abstract
This 5 page paper considers the history and development of Apple Computers and then examines the company’s’ financial performance between 2003 and 2005 looking at the growth in revenue, share price performance along with vertical and horizontal ratio analysis. The bibliography cites 4 sources.
Page Count:
5 pages (~225 words per page)
File: TS14_TEapp2005.rtf
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Unformatted sample text from the term paper:
the 1970s wit the Apple II, and then the development of the Mackintosh Today and then the iMac. The iMac is a computer but also has its own unique operating
system which means it competes in hardware terms with PCs which are able to use Microsoft Windows. With 2.8% of global systems being an iMac. In recent years the compnay
has also been very successful with the MP3 players. The attention has been placed in the i-pod. This is a produce which has not only developed in terms of hardware,
but has also captures the market in terms of complimentary services, with the launch of iTunes, which supports the sales and resales of iPods. In the MP3 music player sector
Apple are the dominant leader, having taken full advantage and leveraging the first mover advantage they managed to capture, and then recapturing this with subsequent new products and launches. However,
the main market is still the computers, but the balance is gradually shifting (Burrows, 2004). The traditional market for both the iMacs and the iPods is that of innovators
and early adopters, but this is now developing and it has been noticed that many traditional PC users are starting to move over to Mac systems, the ability of Intel
chips to be used in iMacs has also helped the movement as well as the increasing realisation of the lower level of malware, worms and viruses that are targeted at
Macs. Overall, the major market for Apple is in the US, where 59% of the companies sales are made (Apple, 2005). 16%
of the companys income came from sales made to US educational institutions. This is also supported by a discount that is available for students and the sale of reconditioned machines
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