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Essay / Research Paper Abstract
A 3 page paper answering the question, "How does Apple incorporate make-to-order, make-to-stock and assemble-to-order in its major products?" Apple does make- and assemble-to-order to a degree, but for the most part it is make-to-stock that is its focus. Bibliography lists 4 sources.
Page Count:
3 pages (~225 words per page)
File: CC6_KSsupChnApple.rtf
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Unformatted sample text from the term paper:
and solidifying competitive advantage is a primary focus of any business seeking to persist well into the future and to be a leader in its industry. Toward this end,
the purpose here is to answer the question, "How does Apple incorporate make-to-order, make-to-stock and assemble-to-order in its major products?" Make-to-Order Dell is
the recognized leader of the make-to-order production of computers. At Apple, make-to-order seems not to be an approach to production that Apples management looks on with favor. In
fact, one author observes, "The way Dell makes and sells PCs is, in fact, the antithesis of the way Apple makes and sells its iPod music-players" (Technologys Mr Predictable, 2005;
p. 82); the same can be assumed to hold true with Apples computers as well. Make-to-order also does not fit well with Apple
philosophy and its approach to its business and its markets. Secrecy is a way of life (Wingfield, 2006), as evidenced by Apples insistence on keeping its operating system proprietary
thereby excluding the third-party software developers that turned the DOS-based PC into the machine for business. The company will, however, upgrade hard drive size and memory, and will install
one or more software packages for purchasers. Apple offers online sales, but most of Apples products are sold through retailers. Providing stock to those retailers seems to take
priority over make-to-order (Technologys Mr Predictable, 2005). Make-to-Stock Make-to-stock, however, is another matter. Apple appears to base its manufacturing targets on future
sales forecasts in the same manner that buyers of retail clothing estimate their needs for the next upcoming season. At present, the iPod leads Apples products in sales.
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