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Essay / Research Paper Abstract
This 6 page paper uses the Boston Consulting Group matrix to examine the well known computer company and developer of the iPod; Apple. The matrix identifies different product types by categories with the labels of stars, cash cows, question marks and dogs. The bibliography cites 6 sources.
Page Count:
6 pages (~225 words per page)
File: TS14_TEappleBCG.rtf
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Unformatted sample text from the term paper:
but also in response to the profile of the products that are being produced ands consider strategies for the existing products. Once useful tool is the Boston Consulting Group (BCG)
Matrix may be seen as a useful tool. The tool is very useful for examining companies that have a range of products, in this paper we will look at Apple,
the well known computer firm and manufacturer of the iMac and the iPod. This is useful when examining Apple as it is
a matrix that looks and the way in which markets can be divided in terms of the cash usage and cash generation. This would indicate the way in which the
products in each group are seen and the value they present. The Matrix is shown in Figure 1 Figure 1; BCG Matrix Relative Market Share Market Growth Rate
High High Low Stars Question marks Low Cash Cows Dogs In looking at the above matrix it is possible to
see how a product can be categorised by the way it is behaves in terms of growth and market share. On this matrix we can see that there are four
categories based on four main assumptions regarding the behaviour and attractiveness of the categories. The assumptions are those of the attractiveness due to economies of scales and market share. The
fact that sales growth will require cash flow to finance the working capital requirements therefore limited cash flow may be an issue, and the product lifecycle. The life cycle may
indicate the need for investment if it is early in the cycle, alternatively a mature product may create surpluses of cash due to the established nature of the product, this
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