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Essay / Research Paper Abstract
This 21 page paper examines the position of Apple, the developers of the iMac and the iPod. The paper considers how the economic environment and consumer confidence impacts on the company performance. The market position and market share is examined, along with the target market and the technological developments that have and are likely to impact on the company, Microsoft is examined as a major competitor and the strategies used identified. The bibliography cites 20 sources.
Page Count:
21 pages (~225 words per page)
File: TS14_TEapple.rtf
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Unformatted sample text from the term paper:
where they are the underdog, less popular due to the proliferations of the Windows operating system, the computers have had a lower market share. However, the development of the iPod
has help Apple move into an image where they are fashionable and can increase market share. This company is highly differentiated and with a target market that consists most of
consumers, the current economic condition where there are improvements in disposable income and increasing consumer confidence all bode well for a compnay that wants to gore. 1. Introduction Apple,
the well known computer company has been written off many times by those seeing the PC as the dominant computing model. However, with many defeats the company has survived and
is still fighting back, with innovations and a platform that may sees as technically superior, the Apple Mac will not go away, and with developments such as the I-pod the
future appears to brighter than in the past. The company may not have a cost advantage, but there is certainly a competitive advantage in terms of differentiation. In order to
understand the company we need to look at the environment in which it operates and how the company competes and reacts to the environment. There are two main markets, the
i-pods and the computers. 2. The Economy The economy is important as this will impact on the funds that are available to purchase the goods.
The usual economic model is that as disposable income increases there will be more money available to buy non essential items, such as computers and i-pods. Where the disposable income
reduces there will be less money available to purchases these goods. This is true of both the consumer market and the business market, where large items such as this have
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