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Essay / Research Paper Abstract
This 41 page paper is an in-depth annotated bibliography prepared for a dissertation investigating low cost airlines in Ireland and the UK and potential future strategies. The bibliography lists 55 sources which range from generic strategy reference books to academic papers and articles and news articles and case studies concerning companies such as British Airways, RyanAir, EasyJet and the first airline company to follow a low cost strategy; Southwest Airlines. The sources are summarised and their usefulness assessed. The paper contains 55 sources.
Page Count:
41 pages (~225 words per page)
File: TS14_TEanbibryan1.rtf
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Unformatted sample text from the term paper:
on the web site of the California State Polytechnic University, Pomona. This is a paper written by a PhD holder and examines the marketing of the first low cost airline;
Southwest Airlines. This gives a good insight into the company history and the way the entire marketing process is managed. This is an in-depth useful case study that refers to
the company and ties in the practice wit the theory of marketing. The paper is not cited by other papers or has any reviews, but can be used as an
interesting case study to make comparison and assess potential slow cost strategies. 2. Air France (2005), retrieved 10th October 2005 from www.airfrance.com This is the home web page
of the French national flag carrier Air France. Useful as a source of this traditional carriers company history and strategy, with links to the annual reports and press releases. The
web site is also a marketing portal as this is the way they sell tickets and market the company on the internet. This is a primary source of operating data
for a competitor. This can be used as a primary source of data regarding the way in which the company is trying to compete. The use will be limited
as the company is not in direct competition. The airline is used in many examples of strategy and marketing, a strong paper referring to this website is Fitzpatrick, Allison; Evansburg,
Amanda R; Fiore, Mark J; Watson, Vanessa Kaye; Welch, Brooke K; Eremitaggio, Phyllis, (2003, Oct), International Developments, Intellectual Property & Technology Law Journal, Vol. 15, Issue 10, p22.
3. Airline Industry Information, (No author cited), (2003, Oct 24), Swiss and British Airways to launch codeshare services, Airline Industry Information, pNA This small article in a trade publication
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