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Essay / Research Paper Abstract
This 21 page paper is an annotated bibliography for a project investigating low cost airlines in the UK and the way they should compete in the future. The bibliography contains 55 sources which range from generic strategy reference book t academic papers and articles and news articles and case studies concerning companies such as British Airways, RyanAir, EasyJet and the first airline company to follow a low cost strategy; Southwest Airlines. The paper contains 55 sources.
Page Count:
21 pages (~225 words per page)
File: TS14_TEanbibryan.rtf
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Unformatted sample text from the term paper:
a paper written by a PhD holder and examines the marketing of the first low cost airline; Southwest Airlines. This gives a good insight into the company history and the
way the entire marketing process is managed. This is an in-depth useful case study that refers to the company and ties in the practice wit the theory of marketing.
2. Air France (2005), retrieved 10th October 2005 from www.airfrance.com This is the home web page of the French national flag carrier Air France. This is useful fore company
history and strategy, with links to the annual reports and press releases. The web site is also a marketing portal as this is the way they sell tickets and market
the company on the internet, so this can be used as a primary source of data regarding the way in which the company is trying to compete. 3. Airline
Industry Information, (No author cited), (2003, Oct 24), Swiss and British Airways to launch codeshare services, Airline Industry Information, pNA This small article in a trade publication is useful
as it indicates the way in which strategic alliances can be seen to emerge especially in the harsher economic conditions following the events of 9/11. This outlines the strategy to
share codes for flights so that passengers may be sold addition tickets without for more flights without any real expansion in facilities. 4. American Institute of Aeronautics and Astronautics
(AIAA), (2003), retrieved 10th October 2005 from http://www.flight100.org/history/ This is a webpage published by the American Institute of Aeronautics and Astronautics and outlines the history of flight from the early
days of the Wright brothers though to the development of aircraft such as Concorde. This is useful background information that can be applied to market development. 5. BBC News,
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