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Essay / Research Paper Abstract
This 7 page report discusses the largest brewer in the United States in terms of its management style, philosophy, accomplishments, and future opportunities. Anheuser-Busch is undeniably an industry leader. The St. Louis, Missouri, brewery leads the industry in the United States with a market share of an amazing 47.5 per cent according to BrandWeek (06-19-00). Bibliography lists 10 sources.
Page Count:
7 pages (~225 words per page)
File: D0_BWswotAB.rtf
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Unformatted sample text from the term paper:
mind. The St. Louis, Missouri, brewery leads the industry in the United States with a market share of an amazing 47.5 per cent according to BrandWeek (06-19-00). Very few
beer companies, domestic or foreign, have been doing as well. Regional brewers that lacked the scale of the industry giant, saw their share of the American beer market shrink drastically
in 1998. In fact, many smaller brands were forced out of business. Anheuser-Buschs main competitors, Miller Brewing and Coors, have never been able to match Anheuser-Buschs advertising and promotion capabilities,
much less its sheer volume of production. Despite what might be seen as a freewheeling industry, most beer companies have remarkably traditional corporate structures. Anheuser-Busch is no exception.
In looking at the corporate structure one sees a multitude of top executives and that the company is run with a firm structure. August A. Busch III, for example, is
both Chairman of the Board and on the Strategy Committee which is comprised of high officers. Chairman August Busch III, incidentally, is the fourth generation family member to lead the
company (Internet source). The company has always been undeniably "top heavy," but it has been a strategy that has served the company well for nearly a century. There appears to
be no need for the company to change many of its organizational structures now that it has moved into the 21st century. Organizational Structure and Objectives As the student researches
Anheuser-Busch, it is important to understand that the company makes three major objectives its primary focus. The first is the companys determination to gain an ever-increasing share of the market
in the United States by both increasing unit profitability and market share. The company plans to continue to apply its marketing strategies and expects to utilize substantial cash flow to
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