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Essay / Research Paper Abstract
A 3 page analysis of an ad that appeared in the July issue of Maria Claire. The writer describes and analyzes this ad in detail, pointing out how it employs the seven principles of design. No bibliography is provided.
Page Count:
3 pages (~225 words per page)
File: D0_khanaad.rtf
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Unformatted sample text from the term paper:
advertising is composed differently than in print media, as this is usually a small ad that incorporates some form of animation in order to help capture attention. Therefore, the writer/tutor
selected an ad from this months edition of the magazine "Marie Claire" (Ashlee Simpson is on the cover). Its available at any newsstand and the chosen ad is near the
front. This months edition of Marie Claire features a two-page ad from LOreal for their new line of foundation makeup, Bare Naturale. The ad is focused at the average
reader of this magazine, who is generally assumed to be a young woman (20s or 30s). The ad implies a trend toward natural beauty being in vogue as the ad
copy stresses that the makeup feels "like youre wearing nothing at all" and it stresses that this formula gives the skin a "glow" and is "healthy." The color pallet
for the ad enforces this perception as it is entirely in soft browns, from the product itself to the this warm brunette hair, eye and skin tones of the model.
While the model is wearing makeup (mascara, eye shadow and lipstick), the colors are natural, soft gold on her eyes and only a hint of color and shine to her
lips. The effect promises the viewer that the advertised makeup will not change the wearers coloring, only enhance it. Although the ad extends across the fold, it comes across
as having unity and is perceived as a whole due to the large banner that connects the two sides of the ad. This banner says simply "LOreal," but in reading
it the eye naturally scans across the first page and into the second. As this implies, this feature adheres to the first of the seven design principles, as it gives
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