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Essay / Research Paper Abstract
This is an 8 page paper discussing the Microsoft Corporation in relation to four of Morgan’s organizational metaphors. The multi-billion dollar Microsoft Corporation reflects many of the organizational metaphors as outlined by Gareth Morgan in his 1986 text “Images of Organization”. Four of Morgan’s metaphors (organization as culture, machine, organism and brain) are used in relation to the Microsoft Corporation. The Microsoft Corporation has developed in its mission and action elements which include a powerful value statement for its employees in which they share similar commitment, values, and characteristics considered important to the corporation (culture). At the same time, Microsoft exhibits elements of a goal-oriented machine in which its dedication to innovation and excellence is balanced with its need for control. From a biological organism perspective, Microsoft is able to adapt to change within the market including the anti-trust decision against Microsoft in which they had to allow manufacturers to include competitor software with Windows. Lastly, Microsoft well exemplifies the metaphor of the brain in which it has throughout its history and continues to today, respond and predict future trends in the market and intends to continue being the major innovator in regards to future demands.
Bibliography lists 7 sources.
Page Count:
8 pages (~225 words per page)
File: D0_TJMorgm1.rtf
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Unformatted sample text from the term paper:
Four of Morgans metaphors (organization as culture, machine, organism and brain) are used in relation to the Microsoft Corporation. The Microsoft Corporation has developed in its mission and action elements
which include a powerful value statement for its employees in which they share similar commitment, values, and characteristics considered important to the corporation (culture). At the same time, Microsoft exhibits
elements of a goal-oriented machine in which its dedication to innovation and excellence is balanced with its need for control. From a biological organism perspective, Microsoft is able to adapt
to change within the market including the anti-trust decision against Microsoft in which they had to allow manufacturers to include competitor software with Windows. Lastly, Microsoft well exemplifies the metaphor
of the brain in which it has throughout its history and continues to today, respond and predict future trends in the market and intends to continue being the major innovator
in regards to future demands. II. Introduction About the Company The Microsoft Corporation is the worlds largest and most successful software company with revenue of over $32 billion for the
year 2003 recording a 13.50% growth rate from the previous year. Established in 1975 during the early personal computer market, Microsoft now markets a variety of products and services including
its popular Windows operating system and the Microsoft Office Suite. The company has expanded within the last decade to include such markets as video game consoles (Xbox), interactive television and
Internet access among other products (Yahoo! Finance, 2003). Despite this obvious success in the current market, Microsoft is well known for its diligence in understanding future trends and "with its
core market maturing, Microsoft is targeting services for growth, looking to transform its software application into Web-based services for enterprises and consumers" (Yahoo! Finance, 2003). Recently Microsoft has agreed, under
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