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Essay / Research Paper Abstract
This 6 page paper looks at the influences on the Asian fast food market in Australia, looking first at the macroenvironmental influences including political, economic, social and technological factors. The second part of the paper then looks at the industry environment giving a general market overview, consideration of the competitors and the channels of distribution as well as the customers. The paper ends with a brief section on the threats, opportunities, weaknesses and strengths faced by Asian fast food companies. The bibliography cites 14 sources.
Page Count:
6 pages (~225 words per page)
File: TS14_TEauasianff.rtf
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Unformatted sample text from the term paper:
2.3 Distribution Channels 5 2.4 Customers 6 3. Threats, Opportunities, Weaknesses and Strengths 7 References 8 1. Macro Environmental Analysis The ways in which any business evolves and develops, with reactive and proactive strategies these need to
be considered with reference to the impact of the macro environment. Asian fast food is increasing in its presence, chains such as Hokka Hokka, which is the largest Asian fast
food chain in Australia, with 80 outlets with noodle bars and sushi bars are offer fare similar to many smaller competitors. All of which are impacted by the macro environment.
1.1 Political and Legal Forces Political forces are seen in a number of ways, there has been a high level of pressure from political sources to influence the
diet of the public, with particular attention being paid the fast food industry with its reputation for fatty and processed foods. One response has seen many of the fast food
firms sign up to a voluntary code of conduct in the way food will be marketed (Rose, 2009). The food that is sold has also come under political pressures
with the way the government has emphasised the need for healthy diets, in response many fast food firms agreed to reduce the level of transfats in their foods (Davis, 2007).
It may be argued that many of the Asian fast foods are naturally lower in fat and healthy due to the style of food so are less targeted by these
influences. There are also legal influences, the employers have to comply with a wide range of legislation, from health and safety through to employment laws. In recent months fast
food outlets in South Australia, especially those employing ethnic minorities, are coming under scrutiny by the Fair Work Ombudsman, to assess the wages employees in surprise audits (AAP, 2010) 1.2 Economic
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