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Essay / Research Paper Abstract
This 18 page paper is an in-depth analysis of the airline industry. The first part of the paper considers the internal and external influences, including the use of a PEST analysis. The second part of the paper examines the ecological and issues that are impacting on the industry and the way this is impacting on the airlines decision making, along with the measures that they have adopted to deal with the issues. The bibliography cites 24 sources.
Page Count:
18 pages (~225 words per page)
File: TS14_TEairinda.rtf
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Unformatted sample text from the term paper:
damage, for many travellers it is a necessity. In difficult times the airlines attract attention as they struggle for passengers and have to cut back services, it is an industry
where there are high overheads and where there have been many failures. Understanding the industry means looking at the way different factors influences firms competing in those industries, as well
as the considering the controversial impact of ecological influences. 2. External and Internal Influences There are a number of external influences within the
airline. Political influences are a significant within the airline industry. There are many political aspects that have and continue to influence the airline industry. The first may be seen as
being the current political ideas that state where there is free competition, or at least open competition there will be the drive to create better value and differentiate due to
the need to attract customers. The drive for a free market has resulted in a limited level of deregulation within the industry, examples include the privatizations of state owned companies
which has been seen in most areas, including the US, the UK and Asia (Thompson, 2007). In general terms when there is the deregulation or liberalization of an industry it
is the transformation of the industry from a government controlled, and often owned sector to one where there can be increased competition due to the reduction in barriers to trade
(Thompson, 2007). This has seen increased competition emerge, as liberalization has taken place there are increased levels of competition for national
and international routes. Agreements such as the Open Skies agreement have resulted in a wider range of choice for consumers and a downward pressure of prices as many firms compete
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