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Analysis of a Microsoft Subsidiary:

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Essay / Research Paper Abstract

This 5 pape paper examines a specific company which Microsoft recently bought and their role now within the larger company. This company is analyzed from various perspectives throughout this paper. Bibliography lists 2 sources.

Page Count:

5 pages (~225 words per page)

File: D0_GSMicros.rtf

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Unformatted sample text from the term paper:

terms of being in the same industry. It is interesting to note just how huge the circle of Microsofts influence becomes when one looks at this ever-expanding company and its affiliates. One such company is Great Plains Software. Great Plains Software is a subsidiary company of Microsoft (Great Plains Software, 2002). Great Plains Software is a "provider of accounting and other back-office software for small and midsized companies ($1 million to $500 million in sales)" (Great Plains Software, 2002). In recent times this company has even expanded further into such related fields as "customer relationship and supply chain management applications, as well as business analytics software" (Great Plains Software, 2002). The reasons why companies would use Great Plains software is to manage operating functions such as including human resources, accounting, manufacturing, customer service, and sales and marketing support (Great Plains Software, 2002). According to a Microsoft spokesperson, the acquisition of Great Plains Software will be beneficial to all involved and will continue to keep Great Plains competitive in international markets: "Microsoft Great Plains will continue to enhance our solid reputation for customer service and innovative business solutions," said Burgum. "With the commitment of our 2,200 global channel partners, more than 2,000 team members, and the tremendous people and technical assets within Microsoft, we have the opportunity to reshape some of the basic assumptions that have guided commerce in the past and truly improve the lives and business success of our customers" (Microsoft Completes Acquisition of Great Plains, 2002). Great Plains Software is definitely a progressive company which has experienced much growth in recent years (Great Plains Software, 2002). ...

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