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Essay / Research Paper Abstract
This 10 page paper analyses ten colour advertisements that have appeared in magazines. The paper considers the position of the ad, the target market characteristics and lifestyle traits, the aim of the ad and whether this advertisement would be suitable to run in a different culture. The bibliography cites 10 sources.
Page Count:
10 pages (~225 words per page)
File: TS14_TEadanal10.rtf
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Unformatted sample text from the term paper:
a weekly publication. The advertisement takes up the full back cover and is used to attract a target audience which are likely to have an above average income and above
average education, most likely to be in a professional job and the major market are likely to be male. The motivations are targeting quality and also using emotion
with the use of family images, specifically a smiling girl who could be a daughter. Emotions are a very strong selling points if it can appeals to the target market
to identify with it (Koler, 2003). The market are also technically mined, so the placement of a high level of text with specifications and the emphasis on quality appeals to
the buying motivations. The main benefits are highlighted n a small box making the main text less important and giving the target market the ability to understand the offering even
without reading the full text. This reflects an affluent lifestyle, who may have families, who look for quality above price, appreciate the value or modern technology, and may or may
not be innovators. The advertisements places the product as an upper market segment product, differentiated by the standard and technical abilities of the camera and images that give the appearance
of a traditional SLR camera. This is an advertisement that could be used in many cultures but there would be the need to adjust the images of the family to
match that culture. Advertisement 2 The second advertisement is on pages 2 and 3 of the February 11th 2006 edition of New Scientist. This is a very simple
design advertisement selling the brand of BMW cars in a stylised approach. Taking up two pages this gains the attention of all readers, the images are string with a black
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