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Essay / Research Paper Abstract
This 10 page paper looks at McDonalds from a strategic perspective. The paper starts with a consideration of the impact of technology and globalization on the firm. The company is then considered using the I/O model and the resource base model. The mission and vision, and impact of the stakeholders are all considered. The bibliography cites 10 sources.
Page Count:
10 pages (~225 words per page)
File: TS65_TEMcDstrsat.doc
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