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Essay / Research Paper Abstract
This 16 page paper examines the macro environment in Australia to consider the suitability of launching a new luxury hybrid car. The paper outlines the product and then considers the economic, demographic, cultural, natural, technological and political influences from the theoretical and the practical perspective. The bibliography cites 7 sources.
Page Count:
16 pages (~225 words per page)
File: TS14_TEauscar.rtf
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Unformatted sample text from the term paper:
1. Introduction The development and introduction of any new product needs to either meet a demand that is present in the commercial or consumer environment, or
where there is not a demand the new product and the way it is marketed should be able to create the demand (Kotler, 2003). The demand may be the result
of a need that is recognised, a need that is not recognised due to a gap in the market or simply a desire. Unless a demand is present or can
be stimulated the product will not sell (Kotler, 2003). The way demand develop results from numerous factors, these include the economic, demographic, cultural, natural, technological and political influences. These
influence impact on the markets and all other companies in the same markets, having a direct impact and an indirect influence in the way other companies are competing. One
industry that is seeing a great deal of change, despite its well established nature, is the automotive industry; in particular the market for cars. There have been many changes in
the macro environment in recent years, from an increased awareness of pollution to the rising cost of fuel all have combined to exert an influence for cars that are cleaner
and cost less to run and increased the sales of smaller cars. Despite this there are still some gaps in the market, small cars tend to have a lower level
of comfort compared to the larger cars, and they may be more efficient due to the smaller engine size, but can still be highly inefficient. The proposal of this
report is to develop a new car, this will be differentiated in two ways, the first is that it will be a small car that is manufactured to the specifications
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