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Essay / Research Paper Abstract
A 4 page paper that begins with an introduction to the automotive industry, the major players and the forces that drive the industry. The focus is GM but their competition with Toyota is brought into the discussion. The essay discusses GM's completive threats and their strength and makes recommendations for immediate action. Bibliography lists 4 sources.
Page Count:
4 pages (~225 words per page)
File: MM12_PGgm08.RTF
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Unformatted sample text from the term paper:
The automotive sector itself is involved in manufacturing automobiles, light trucks, motor vehicle body manufacturers, and parts and supplies manufacturers (Automotive Online, 2007). There are five companies that dominate the
world in automobile manufacturing: General Motors, Ford Motor Company, Toyota, Daimler Chrysler and Volkswagen AG (Automotive Online, 2007). They dominate because their products can be found in just about every
country in the world (Automotive Online, 2007). The overall and general drivers of this industry are many: foreign investments, i.e., building and operating plants in other countries lead
to rapid growth of that company and an economic boost to the host country; these companies are consistently investing in research and development activities to develop better, safer and more
fuel-efficient automobiles, the industry supports numerous other industries, such as oil and gas, petroleum plastic, rubber, steel, glass, iron, paints and transportation industries; as standards of living increase, so does
the demand for automobiles, and the industry provides millions and millions of jobs across the world (Automotive Online, 2007). Dramatic changes have challenged the automotive industry, including General Motors (GM)
(Automotive Online, 2007). One of those changes is the increased viability of nations like China and India; as they become more and more present in the global market, their products
will bring even more competition to the existing leaders (Automotive Online, 2007). In the United States, two brands lead the pack: Toyota and Honda (Allen, 2007). These brands consistently obtain
the auto surveys in quality, customers service, satisfaction, relationships with suppliers, etc. (Allen, 2007). Toyota and Honda have always been competitive threats to GM. At mid-year 2007, GMs sales were
almost 22 percent lower than they were at the same time in 2006 (Merx, 2007). For years, GM and Toyota have vied to the top market share position in the
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