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Essay / Research Paper Abstract
This 3 page paper discusses and provides an analysis of a business perspective prepared by Froghop. The writer responds to three questions: does the plan include the essential elements of a business plan, is the plan well-written, and if the plan is realistic enough to obtain funding. Bibliography lists 2 sources.
Page Count:
3 pages (~225 words per page)
File: MM12_PGfrogh.RTF
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Unformatted sample text from the term paper:
contents, the organizational plan, including a description of the business, marketing analysis, organization, management, marketing and sales management and financial information (SBA, 2007). The Froghop business plan
identifies each of these areas, including necessary subtopics in the Table of Contents, which includes eight specific major headings plus subheadings. As an example, the Executive Summary includes a brief
statement about each major element of the plan. It even includes a graphic to illustrate the ways in which the company will close the gap between customer demand and customer
utilization of wireless services. The executive summary also offers readers graphic illustrations related to how the company will use funding Overall Analysis of Business Plan Following the rather
comprehensive executive summary, the plan provides an overview of the market and the company beginning with an industry analysis. This is a good place to begin since it provides the
reader with information that demonstrates the need for the company. Since the plan is about wireless communication options, the plan writer provides hard data regarding Internet use, wireless communication use,
wireless Internet use and Web-enabled mobile devices, e.g., cell phones and wireless Internet connections. This justifies the companys purpose while it also establishes a mind-set for the viability of the
company. The plan writers also provide information and data on advertising on the Internet and the emerging mobile advertising trends. This leads to a statement regarding how mobile commerce
is increasing, which is also supported by hard data. Based on these and other data, the plan identifies the target or niche market for the company, which include young professionals,
students, executives and teenagers. The company points out the target market is college-educated with higher than mean average salaries and who believe in the future of technology and technological services.
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