Here is the synopsis of our sample research paper on An Industry in Decline; Directory Enquiry Services. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 24 page paper explores an industry in decline. The industry is the UK directly enquiries industry which was liberalised in 2002, but had been showing a decline prior to this. The paper examines the decline, looking at the measures that show the decline. The reasons for the fall in demand are examined including the influence of cellular telephones, the internet and technology in general as well as the potential influence of liberalisation. The paper ends b looking at one company; The Number; that bought the 118118 number, which has been a success and discusses how and why this company has been successful in a declining market. The bibliography cites 15 sources.
Page Count:
24 pages (~225 words per page)
File: TS14_TEDQdecline.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
which they compete either directly or as acceptable substitutes. Many industries receive a high level of attention due to the movement of the lifecycles that see peaks and troughs. One
industry that is less visible than others, but is still an industry worth millions is the directory enquiries market in the UK. The directory enquiries market is a service
that is provided for telephone users where a telephone call can be made and an operator with access to the national telephone book can look up a telephone number based
on a name and address. In the past this had been a growth market, there had been increasing numbers of telephone users, liberalisation had increased the choice extended the market
from the monopoly of BT to other providers such as Telewest. With more telephone users the demand for a service to look up telephone numbers in another area also increased.
The consumer had little choice, they did not have telephone directories of the other areas and if the did not know a number there was nowhere else to look.
The government liberalised the market in 2002, allowing increased level of competition and granting consumers more choice. In many markets this usually results in increased growth as competition brakes out,
increasing service levels and decreasing prices. The usual economic models of supply and demand then indicate increase demand will result from the drop in prices or increased value that comes
about due to the competition. Interestingly in the directory enquiries (DQ) market, the opposite appears to have been occurring. Instead of stimulating growth and increased revenues, liberalisation has been correlated
with a decline in the demand for the services. The correlation does not necessarily mean that there is a causation, by looking at the patterns in the market we can
...