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Essay / Research Paper Abstract
15 pages in length. The Frito-Lay Company, a division of PepsiCo, Inc., has become the leading supplier of the nation's snack foods. This interesting company has seen vigorous growth throughout it's history, but has not been without its industry slumps, either. This paper presents an in-depth look at the industry background and sales trends for Frito-Lay. Bibliography lists 9 sources.
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15 pages (~225 words per page)
File: D0_JGAfrlay.rtf
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throughout its history, but has not been without its industry slumps, either. This paper presents an in-depth look at the industry background and sales trends for Frito-Lay. II.
Industry Background A Brief Company Timeline This timeline represents the metamorphosis Frito-Lay has gone through to become the industry leader it is today. With Frito-Lay being the
number one best-selling snack food company in North America, there is no doubt that investors should take a look at it. A division of industry giant PepsiCo, Frito-Lay in
the first quarter of 2000 was supplying sixty-two percent of the PepsiCo revenues (Gelman 48). 1932 - The Frito Company was founded in San Antonio by Elmer Doolin.
1938 - H.W. Lay & Company was founded in Atlanta by Herman W. Lay. 1961 - The Frito Company and H.W. Lay & Company merged to form Frito-Lay,
Inc. with headquarters in Texas. 1965 - PepsiCo, Inc. is founded by Donald M. Kendall, president and chief executive officer of Pepsi-Cola, and Herman W. Lay, chairman and chief
executive officer of Frito-Lay, through the merger of the two companies. 1973 - Foods International, later called PepsiCo Foods International (PFI) and subsequently named Frito-Lay International, is established to
market snack foods around the world. 1984 - PepsiCo is restructured to focus on its three core businesses: soft drinks, snack foods and restaurants. Transportation and sporting goods businesses
are sold. 1985 - PepsiCo is now the largest company in the beverage industry. The company has revenues of more than $7.5 billion, more than 137,000 employees.
- Pepsi-Cola products are available in nearly 150 countries and territories around the world. Snack food operations are in 10 international markets. 1986 - The corporation is reorganized and
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