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Essay / Research Paper Abstract
This 5 page paper examines Perdue. How it has done and where it is headed is the primary focus of this analysis.
Bibliography lists 2 sources.
Page Count:
5 pages (~225 words per page)
File: RT13_SA614P.rtf
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Unformatted sample text from the term paper:
It was in 1917 that Arthur Perdue started the business ("Perdue," 2006). This family business has thrived for years and they have done fairly well financially. Their products are marketed
with a typical campaign that includes print and television advertising as well as promotions such as coupons and other campaigns. The television commercials are fairly well known as Frank wears
odd outfits, does handstands and makes sarcastic observations. He provides an impression of an active older man who is actually a retiree. Still, the presence of this man seems to
exude trust by a public that has attached itself to this chicken industry icon. Perdue is a family company and features Frank at present. Of course, there is a long
line of Perdue executives who have helped to run the business over the years. Competition is steep in the poultry business. Of course, there is Tyson and other well known
brands, but there is also generic chicken sold in the supermarket with which Perdue competes. Often price will matter but many people vie for the colorful packaging and if the
Perdue brand is something that sticks in the mind of the consumer-largely due to commercials-it will be something that will be purchased. Marketing mix is aligned with product, price,
place and promotion, and is something to which Perdue has obviously paid much attention. Its product is of high quality and this is promoted. Its prices are competitive. Marketing approaches
should involve coupons. Place is not very significant because marketing uncooked chicken generally means being aligned with the Supermarket. At the same time, placement is very important. The consumer has
to catch a glimpse of the bright packaging and this will entice them. As long as the price is right, the chicken will likely be sold. All of
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