Here is the synopsis of our sample research paper on An Evaluation of the AOL-Time Warner Merger. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 7 page paper examines the AOL-Time Warner merger through marketing and institutional perspectives. What happened and why are things discussed. The M&A craze is discussed as a phenomenon.
Bibliography lists 8 sources.
Page Count:
7 pages (~225 words per page)
File: RT13_SA548AOL.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
and acquisitions are a part of the landscape today, but they did come in clumps. There were decades-such as the 1980s-where deals would become more prevalent. The film Barbarians at
the Gates tells the tale of a most viscous leveraged buyout in history. And while there is a lot of negative discussion about mergers and acquisitions-the people they harm, what
they do to the global economy-there is some redeeming value. It seems that in terms of marketability, mergers do at least to an extent make for better business. That
is arguable of course and the AOL Time Warner merger was not a great success. In part, Time Warner failed to predict the advent of broadband. It should have seen
it coming. Still, not all was lost and Time Warner is still relatively strong. The future is unclear, but certainly other corporations can learn from the mistakes of Time Warner.
When all is said and done, there are different ways to look at the situation. One may look at it from an institutional perspective and one can look at
it from a marketing perspective. With each viewpoint, there is a different outlook. In the end, there is one conclusion, but the case is not clear cut. It is not
something that was doomed from the start nor was it a brainchild of technology geniuses. The Time Warner-AOL merger occurred at a time when AOL was at its height.
II. Case Study: AOL and Time Warner Many people are familiar with the computers "Youve Got Mail" announcement and while some at its inception, many not realize it is an
audio message tied to America Online exclusively, it is something that characterized the times. The Internet was new and AOL was in the midst of it. It was a world
...