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This 7 page paper evaluates From Competitive Advantage to Corporate Strategy, and What is Strategy. The works are critically discussed in a practical manner. Total Quality Management is discussed and Porter's critique of the model is duly noted. Bibliography lists 4 sources.
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7 pages (~225 words per page)
File: RT13_SA406MP.rtf
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successful. Along with that, there must be strategy and even when money is plentiful, it can all be lost without the right moves. To Michael Porter, it seems that the
right moves are scripted into a step program where firms embrace concepts of strategy and only see management as secondary in importance. Part of the reasoning is that employing new
models of management will not help a companys bottom line. That is something quite obvious, but many entrepreneurs make the mistake of managing effectively as if streamlining and organizing will
help bring in customers. Many realize that this does not. Having a clear vision helps, but it does not pay the bills either. In fact, Porter is suspicious of these
new models with quick fixes. At the same time, one could say that his own literature is replete with pie in the sky notions that are more idealistic than practical.
In What is Strategy? Porter (2000) makes the assumption that all of the schemes created by management modelers are insufficient. The ideas do not result in profit because they are
easily duplicated. In other words, all companies end up employing the same models. Also, good management is not equated with profit anyway. Hence, Porter makes a good point in that
it is true that even with a superior management paradigm, profitability becomes illusive. One can manage his or her money, but if they have nothing coming in, there will be
little success in the endeavor. On the other hand, when money is coming in, it should be managed, but good management can be put on the back burner for a
time. While Porter does not throw out all management paradigms as unsuitable or illogical, he does focus on strategies that are unique and recommends that firms come up with their
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